Baseline
Record exposure, clicks, conversion, order value, margin, and returns before claiming lift.
Practical resource
Commerce measurement guide
Establish a credible baseline for recommendation and merchandising work.
MPractical resource
01QuestionStructured and visible
02GuidanceStructured and visible
03ActionReady for accountable action
Decision signalNext step clear
Human review
Attribution
Define the window and limitations around influenced orders.
Segments
Review performance by store, placement, product group, and customer context.
Limitations
Separate observed association from causal proof.
Apply the guide
Turn the checklist into a bounded next step.
Bring the relevant examples, owners, systems, and desired outcome to a qualification call.